Throughout the LinkedIn Series, I consistently talk about making the most of your LinkedIn “Real Estate.” The "About" section is, in my opinion, the most underutilized and under-leveraged piece of real estate. It is your opportunity to, in your own words, articulate your brand and your value proposition. It’s also the first thing a visitor to your profile will read to better understand you and what you are all about. How do you write it in a way that succinctly and eloquently articulates your brand and value prop? Listen in to learn about my method and step by step process.
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